Distribution

With over 20 years experience in the industry, we are among the most established names in consumer electronics. Our current distribution network is focused on c. 100 key accounts.

Distribution channels & network

We employ three sales channels to maximize coverage:

Wholesale team, covering large wholesalers

Direct distribution team, covering smaller wholesalers, premium resellers, and modern trade accounts

E-commerce team, covering Elryan.com and other marketplaces

Wholesalers

The most significant share of the market, these sellers focus on products with fast sell-out

Premium Resellers

Representing c.15% of the market size, resellers with showrooms larger than 200m² in size

Modern Trade

Representing <5% of the market size, this includes hypermarkets like Carrefour

E-Commerce

Representing c. 2% of the market size, Elryan.com holds more than 50% of this segment

At El Ryan, Iraq is divided into five territories for sales management comprising of some 2,500 points of sale.

Our brands

What we do for Samsung

El Ryan is an authorised distributor of Samsung Electronics home appliances and consumer electronics products, distributing Samsung brand products to wholesalers and resellers throughout Iraq. We also carry Samsung’s built-in appliances range and exclusively supply kitchen manufacturers and projects with appliances.

El Ryan is the exclusive distributor of Samsung HVAC products in Iraq and the leading HVAC provider in Iraq, having supplied more than 10,000 air conditioning systems for various residential and commercial applications, including apartments, offices, hotels, malls, hospitals, and other buildings.

Elryan.com is the leading online partner for Samsung, with Samsung’s entire product portfolio available to order online, delivered to the customer’s home. We also provide customers with a buy now, pay later option, to facilitate payment over a period of up to 12 months.